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GoFundMe is currently the market leader when it comes to fundraising platforms, but it is facing very strong competition in the form of Facebook. GoFundMe has built a strong business around individuals starting campaigns for specific causes, so this, in a way, is part of a second wave of expansion for the company. The move to expand to a team option is somewhat overdue for GoFundMe: fundraising in groups either for something for that group, or for a cause supported by that group, is one of the more popular ways of driving and getting donations. Our goal is to make fundraising faster, easier and more efficient for anyone looking to raise money, whether an individual, nonprofit or team.вЂќ вЂњWith GoFundMe Team Fundraising, weвЂ™re introducing an easy social fundraising solution to maximize reach and success for groups.These new tools will also give our existing community another way to fundraise.

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вЂњBefore, when a sports team, school club, professional organization or other group was looking to raise money together, the options were limited and could take a lot of time and resources in order to execute successfully,вЂќ said Rob Solomon, CEO of GoFundMe, in a statement. (There are still standard card processing fees.) Early tests of the Team feature have included sports teams, school groups raising money for travel to an event work teamsВ raising for a cause and local communities.ДЄs with GoFundMeвЂ™s other fundraising options, there is no platform fee for starting or running a team campaign, as GoFundMe has now switched to a вЂњtipsвЂќ model. Then those contributions can all feed into the main goal as they go along, and campaign leaders can run leaderboards to show how they are progressing.

The idea with GoFundMeвЂ™s team product is that the organization that is raising the money can create the main repository, and then link up individuals to that anchor so that they can collect contributions directly.

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In many cases, groups have traditionally relied on people to use offline methods to raise money for a single cause, or if people have used digital platforms, harnessing those individual campaigns has not been straightforward. The idea is that it will make it possible for schools, churches, sports teams, and other groups to set up fundraising campaigns on GoFundMe. GoFundMe, the popular service for raising money for causes with some $5 billion raised to date, is expanding its platform to serve more community efforts: today the company is launching GoFundMe Team Fundraising, which lets groups of people collectively raise money for a single effort.